​Please read our Privacy Policy carefully so that you can understand how we collect, use and disclose the personal information that you provide to us.

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By accessing this website, you accept all the terms and conditions of this Privacy Policy. In particular, by submitting your personal data to us, you will be deemed to have given your permission for use and disclosures referred to herein.

If you do not agree with the terms and conditions of this Privacy Policy, you must immediately cease using and accessing this website.
 

This Privacy Policy explains how Sterling Event Group Ltd trading as Words To Glow (“we”, “us”, “our”) collects, uses and protects your personal information.

Data Controller: Sterling Event Group Ltd
Company Number: 06877734
Registered Address: ICON 4, 3 Sunbank Lane, Manchester Airport, England, WA15 0AF 
Email: info@wordstoglow.co.uk

If you have any questions about this Privacy Policy or how we use personal information, please contact us.

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WHAT DOES OUR PRIVACY POLICY COVER?

This Privacy Policy covers our use and disclosure of your personal information, which is collected through or in connection with this website. For the purposes of this Privacy Policy, “this website” means all the web pages and sub-domains related to the Sterling Event Group Ltd website excluding any links to third party sites, and all mobile applications.

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WHO IS RESPONSIBLE FOR THE PERSONAL INFORMATION COLLECTED?

Sterling Event Group Ltd whose registered office is Icon 4, 3 Sunbank Lane, Manchester Airport, WA15 0AF, controls the personal data collected on this website.

Special Notice – if you are under 18 years old Sterling Event Group Limited does not intentionally collect personal data. If you are under 18 years old please do not send us your personal information (for example, your name, address and email address). If you are under 18 years old and you wish to ask a question or use this website in anyway which requires you to submit your personal information please get your parent or guardian to do so on your behalf.

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INFORMATION COLLECTION & USE

We may collect personal information directly from you and automatically through use of our website.

Information you provide may include:

• Name

• Email address

• Telephone number

• Company name

• Billing or delivery address

• Event details

• Quotation requests

• Project requirements

• Communication preferences

• Any information submitted through website forms, email or telephone enquiries
   

Information collected automatically may include:

• IP address

• Browser type

• Device information

• Website usage information

• Referring website information

• Cookie information
   

The personal information we receive may be used in order to:

• respond to queries or requests submitted by you

• process orders or applications submitted by you

• administer our obligations in relation to any agreement you have with us

• anticipate and resolve any problems with any services supplied to you

• improve the features of products and services

• as part of the products or services offered to you through our website, the information you provide to us may be
  transferred to countries outside of the EU.
   

In addition, if you use our services while you are outside of Europe, your information may be transferred outside of Europe in order to provide you with those services.

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Our Lawful Bases
 

Under UK data protection law, we rely on one or more of the following lawful bases:

Purpose                                                     Lawful basis
Responding to enquiries                        Taking steps before entering a contract
Preparing quotations                              Contract
Delivering services                                  Contract
Customer administration                      Contract
Improving our services                           Legitimate interests
Website monitoring                                 Legitimate interests
Legal compliance                                     Legal obligation
Marketing communications                   Consent or legitimate interests where applicable

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Where we rely on legitimate interests, we consider and balance the impact on your privacy.

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We use trusted service providers to support business operations.

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Customer and quotation management

We use:

• Current RMS to manage enquiries, quotations, customer records and project administration.

• HubSpot to manage customer communications and relationship management.
   

Information stored may include contact details, quotations, event information, communications and customer records.

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However, except as set out in this Privacy Policy, we will not disclose any personally identifiable information without your permission unless we are legally entitled or required to do so (for example, if required to do so by legal process or for the purposes of prevention of fraud or other crime) or if we believe that such action is necessary to protect and/or defend our rights, property or personal safety and those of our users/customers etc.
 

From time to time we would like to use your personal information for purposes other than as set out in the above section.

We believe that these additional uses will be of benefit to you. However, we understand that you may not wish us to use your information in this way. We will not use your information for the purposes set out below if you have indicated that you do not wish us to use your information in this way when submitting the information.

Website services - We use Google Search Console to understand website performance and search visibility.

Search Console generally provides website performance information and does not typically identify individual website visitors directly.

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Additionally, if at any time you wish us to stop using your information for any or all of the below purposes, please let us know (see contact information below). We will take the necessary steps to stop the use of your information for such purposes with immediate effect.

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In such case we will, however, continue to use your personal data for the purposes set out in the above section for as long as necessary to achieve such purposes.

From time to time we will use the information you supply to us for:

• market research and tracking of sales and demographic data

• informing you about our products and services, which may include contacting you by telephone, email, or any other means

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We will not transfer any of your personal information to Third-Parties. If you find personal information you have submitted to our website present on a Third-Party Website, please notify us as soon as possible using the contact details below. Sterling Event Group Limited denies all liability for personal information which you submitted through our website which might have been saved by Third-Party Websites such as search engines, spambots or any malware automators.

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INTELLECTUAL PROPERTY

The content of this website is protected by the copyright, trademarks, database rights and other intellectual property rights of Sterling Event Group Limited. The content of this website may be copied for the purpose of viewing but may not be permanently stored or copied for further distribution or any commercial purpose. The trademarks and images used on this website are protected by intellectual property law and may not be reproduced or appropriated, in whole or part, in any format, without the written permission of the relevant owner.

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THE USE OF COOKIES

Our website uses cookies and similar technologies.

Cookies may be used to:

• operate and secure the website;

• remember preferences;

• improve website performance;

• understand how visitors use our website.
   

Where required, non-essential cookies will only be used after consent.

You can manage cookies through your browser settings and any cookie controls made available on our website. We may store some information (commonly known as a “cookie”) on your computer when you look at our website. We are able to read these cookies for information purposes when you revisit our website.

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The type of information we collect as a result of a cookie being accepted by you is specific to your computer and includes the IP address, the date and time the computer visited the website, what parts of our website were looked at and whether the web pages requested were delivered successfully. This information is anonymous; it represents a computer rather than a person.

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We use the cookie information to improve our knowledge of the use of our website and to enable us to be able to ascertain whether the website is operating at an optimal level.

You can erase or block this information by changing the settings on your computer or mobile device. If you do erase or block this information you may not be able to utilise some features of the website.

For further information please read our Cookie Policy located on our website www.sterlingeventgroup.co.uk.

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EMAIL & FEEDBACK FACILITIES

If at any time this website offers any email or feedback facilities, we may collect the information, which you disclose. Such information will be used in accordance with this Privacy Policy.

DATA
We retain personal information only for as long as necessary.

Typical retention periods include:

• Website enquiries — up to 24 months

• Quotations — up to 6 years

• Customer records — up to 6 years after completion of services

• Marketing preferences — until consent is withdrawn or after 24 months inactivity

• Website monitoring information — according to provider settings

We may retain information longer where required by law.

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LIMITATION AND EXCLUSION OF LIABILITY

Although Sterling Event Group Limited takes reasonable care to ensure that information on this website is accurate when posted, Sterling Event Group Limited does not warrant or represent that the information is accurate, complete or current.

Sterling Event Group Limited does not accept liability for any errors or omissions in any information contained on this website or for any loss or damages of any kind arising from access to, use of or reliance on any such information. Sterling Event Group Limited does not warrant that the use of this website will be uninterrupted, without delay or free from errors, omissions or viruses

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SECURITY OF YOUR PERSONAL DATA

We have implemented technology and policies with the objective of protecting your privacy from unauthorised access and improper use and will update these measures as new technology becomes available, as appropriate.

We cannot be responsible for the privacy policies and practices of other websites even if:

• you accessed the third party website using links from our website or;

• you linked to our website from a third party website.

• we recommend that you check the policy of each site you visit and contact the owner or operator of such website if you have any concerns or questions.

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THIRD PARTY OPEN SOURCE CODE, APIS & LIBRARIES

Sterling Event Group Limited may make use of Third Party Open Source Code, APIs & Libraries, in which case the accreditation and copyright to the authors is attached below for each respective platform:

• Android Third Party Copyrights

• iOS Third Party Copyrights

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WILL THIS PRIVACY POLICY CHANGE?

From time to time we may make changes to this Privacy Policy. If we make any substantial changes to this Privacy Policy and the way in which we use your personal data we will post these changes on this page and will do our best to notify you of any significant changes. Please check our Privacy Policy on a regular basis.

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HOW YOU CAN CONTACT US

If you have concerns about how we use your personal information, please contact us first: Email: info@wordstoglow.co.uk

We will:

• acknowledge complaints within 30 days where required;

• investigate concerns;

• keep you informed of progress;

• provide a response as soon as reasonably possible.

If you remain dissatisfied, you may contact the Information Commissioner’s Office.